Monthly Archives July 2018

Best Premium WordPress Themes for 2018

Best Premium WordPress Themes for 2018A reader asked a question on another blog post that I could all readers of this blog could benefit from so I’m going to address it now. Best Premium WordPress Themes for 2018.

That’s an excellent question and there’s no easy, quick fix to a situation like this. I would begin by asking the other search engine optimization company to give you a list of places they submitted your link to. Then you should contact those sites and ask if they’ll remove your link. If that SEO company won’t provide you a list of sites then ask them to undo what they did. If they refuse that then you can (and should do this anyway) verify your website with Google Webmaster Tools. Perform a link analysis on your site to see what inbound links you have and identify the ones from bad neighborhoods. Contact those site owners and ask them to remove your links.

If worse comes to worse and the website owners refuse to take down your links or you can’t contact them, look up the Whois information on those sites to see who the web host is. Contact the web host and let them know that they have bad neighborhoods on their servers. A reputable host will remove the sites and shut down those accounts. They will also remove your links.

Premium WordPress Themes – Multiple Sites

It may seem intuitive. You need relevant inbound links. They need to be relevant. They should come from authoritative sites within your niche. Why not just build a bunch of sites within your niche with different domain names and link them together?

There are some dangers in doing this. First, if all of your sites are hosted through the same web host then it is likely that they will exist on the same web server. That’s a big red flag where the search engines are concerned. Several sites linking to each other and that exist on the same server are too closely related to be of any good to each other. They are likely owned by the same person or group of people so it’s like a mini-network of sites and Google has pretty much killed networks.

Even if you solved the server class problem, there are issues. Suppose you host all of your domains at different hosting companies. That way they are all on different servers and different IP blocks. Good for you. If they are all linking to each other with no links out to other relevant sites and no, or few, inbound links from other relevant sites, it still looks like the link pattern of a network and it will be likely be treated that way by the search engines.

Furthermore, if your sites are all registered under the same name then your Whois data could be giving you away.

While it’s possible to fool the search engines today, you likely won’t get away with any long term strategy of link networking. It is best to build quality content and develop social proof. The search engines will treat you better.

Premium WordPress Themes – How Many

When it comes to link building there is no way to overemphasize the importance of backlinks. It is pretty much common knowledge that you need them. Different search engine optimization experts will put varying degrees of emphasis on them, but all SEOs pretty much agree that they are important. How important are they? Do you need thousands? Hundreds? How many is enough?

There’s no easy answer to the how much is enough question. It depends on a lot of factors, primarily the competitive nature of your niche. One keyword in a very competitive niche may require tens or hundreds of thousands of thousands of backlinks just to make a dent, and a small one at that, in the armor of your competition. Why bother beating your head against a stone wall?

Instead, go for the smaller, less competitive keywords first. The ones that won’t require an army of link builders to spread artillery all over kingdom come just to sound like the squeak of a mouse. If you target those less competitive key phrases and get respectable traffic from those, once you capture the top of the search engine rankings for the long tail phrases, you’ll start to see yourself climb for the more generic phrases within your niche. But it takes time. And patience.

How many backlinks does it take to succeed? One more than you had yesterday. Just keep plugging away, one link at a time, until you win.

Premium WordPress Themes – Linking Strategy

Do you have a diverse link building strategy or are you too focused? One of the biggest mistakes new webmasters make is to get too focused on one method of building links. That’s a sure way to kill your link building before you even start. If you want to make the most of building inbound links to your website then you should seriously consider building links from a variety of sources and not just one. But what sources?

The following list is a good list of places to build inbound links to your website as part of your long term search engine optimization efforts. Don’t just hone in one one.

Here is a list of some very good type of relevant links to use:

  • Commenting on other blogs
  • Local profiles
  • Niche blogs
  • Video online marketing
  • Article marketing
  • Forums
  • Directory submissions
  • Social networking profiles
  • Social bookmarking
  • Niche blogs
  • Related websites
  • Ping lists (for blogs)

The key to link building is to seek out links from a variety of types of websites and authoritative sources. You don’t have to target all A-list sites or all sites within your own niche. It’s OK to step outside of the boundaries as long as you aren’t spamming people and trying to get something for nothing. Be a part of a community. Give, then get.

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Best Premium WordPress Themes For 2018 – Modern Templates

Best Premium WordPress Themes For 2018We’ve all heard it said that content is king. There is an argument going around, and has been for a long time now, about what is more important – keywords or links. It’s like asking what is more important for the human body: Food or water? Well, you need both to live. The best premium wordPress Themes 2018.

When it comes to website development, your website needs both keywords and links. You must have some kind of internal link structure. Otherwise, all you’ve got are a bunch of loosely connected single pages. But without keywords, true search engine optimization can’t take place. Search engine optimization relies on keywords and links working together in tandem for maximum effectiveness.

Instead of asking whether links or keywords are more valuable, webmasters should be asking themselves what they can do to maximize their optimization opportunities.

Premium WordPress Themes – Link Architecture

Google Webmaster Central Blog posted its second in the series on links yesterday and the topic was link architecture. Before commenting, let’s define link architecture:

Simply put, link architecture is how you structure your internal links – your page to page links. Personally, I prefer two methods of link architecture and I recommend using them both.

  • Crawlable navigation menu
  • In-text links
  • Crawlable Navigation Menus
    A crawlable navigation menu is one that is HTML-based, not Javascript or dynamic php. You might think the flashy navigation bars and drop down menus are cool, and maybe your human visitors will too, but the search engines won’t be able to crawl them. Anything not crawlable by the search engines will hinder your search rankings. Why do it?

    You are much better off with simple links as a navigation menu. It’s OK to have buttons and the buttons can serve as the hyperlinks. You can also hyperlink the text overlaying the button, but stay away from Flash menus, php menus that require mouseovers and mouse actions for activation. They are not crawlable.

    While Google has said that it now has the capability to crawl text within Flash, that capability is still limited and none of the other search engines can do it. While the text may be crawlable, the anchor text likely will not register as heavily as anchor text within HTML code. Why take that risk?

  • In-Text Links
    In addition to the navigation menu, which should only have your most valuable page links on it, you should also have some in-text links sprinkled throughout your body content that encourages your visitors to visit other pages on your site. This is the best internal linking structure available. The search engines love to crawl in-text links and human visitors are more likely to click those links as well if they are used properly, intelligently, and sparingly. In other words, don’t litter your pages with links, but use the links strategically to drive traffic where you want it to go.

    I think the best use of in-text links is within a tiered site structure. If you map out your website in a Tier 3 fashion where your home page is tier 1, pages in the navigation menu are tier 2, and emplacing in-text links from your tier 2 pages to your tier 3 pages, then you ‘ll have an intelligent site structure that search engines will find crawlable and your human visitors will find easy to use.

  • Bonus Link Architecture Method: Sitemaps
    Sitemaps are not necessary for every site. I think small sites with 20 pages or less don’t need them if they are easily crawlable by the search engines. I believe sitemaps are only necessary for larger sites that require more work from the search engines, and your human visitors, to find what they are looking for. Even then, a sound link architecture is better than trying to put a band-aid on a sore site with a sitemap. The sitemap won’t fix architectural problems. It might even make them worse. You are much better off working on a good link architecture and getting it to work for you then augmenting it with a sitemap only when your site is large enough to require one.
  • Link Architecture Bottom Line
    The bottom line on link architecture is to develop a site structure that is both search engine friendly and human visitor friendly. It’s the most important thing to learn about links and there is no substitute. A solid link architecture rich with relevant anchor text will do more to increase your search engine standing than anything else related to links. It’s the bottom line.

Premium WordPress Themes – Old Links

The Google Webmaster Blog is about to piss off a lot of people. They’re going to discuss links in a four-part series, starting with the overview, which was today. Tomorrow they’ll discuss internal links. The day after they’ll cover outbound links. On day 4 the topic will be inbound links.

The reason I think they’re going to piss people off is when they get to day 4 they’re going to tell people not to buy links and quit wasting all your time obsessing on inbound links.

I think links are important, but there’s no reason to obsess. Too many webmasters are scrambling from here to there looking for the right combination of links, buying into paid link schemes, and riding the next wave of stupidity to Crash and Burn City. If you’ve been there before then you know it’s not much of a sight and you’ll definitely not want to go back.

Inbound links are good. Some are better than others. But let Google tell you straight up as I think they will: They’re not gold.

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The Best Premium WordPress Themes for 2018

The Best Premium WordPress Themes for 2018This is just the tip of the proverbial iceberg. There are many more reasons why you might want to start your very own blog. Perhaps if you see blogging as a hobby or you want to write about a hobby of yours and you don’t expect your blog to make you any money then you might go to one of the free blog hosts, but I wouldn’t recommend it even then. The best Premium WordPress themes for 2018 offer versatile built-in design options. Here’s why you don’t want your blog on a free blog host:

  • Loss of Control
  • Host Won’t Allow Advertising
  • Credibility
  • Flexibility

Premium WordPress Themes – Control Your Blog

Many bloggers have fallen into this pitfall. They set up a blog on a free host only to have that blog frozen or deleted altogether without notice or explanation. Most free blog hosts will have it in their guidelines that they can do this and you can’t do anything about it. When you sign the agreement form you are essentially giving them permission to take away your blog at any time. Blogger beware!
Free Blog Hosts May Not Allow Advertising – Even AdSense
Free blog hosts typically make their revenue off of AdSense and other advertising streams. They don’t want you competing with them. Therefore, they don’t allow advertising. Guess what? You lose!
Credibility
Most blog readers look down upon free blog hosts. If they visit your blog they will not consider you the expert that someone with a dedicated domain name is. Furthermore, a MicroSoft study shows that 75% of the blogs on Blogger.com are responsible for sending out spam. If you are mixed up in that crowd then you may be perceived as a spammer by association. You don’t want to get a bad reputation before you start, do you?
Flexibility
Most free blog hosts do not have the level of flexibility that software like WordPress has. For instance, on free blog hosts, you may not have the ability to create categories or tag your posts. You also likely will not be able to trackback, an important ability for a blogger. With WordPress, you have all the tools you need to run a successful business blog.
The Real Way To Run A Business Blog
If you are going to start a blog for your business then here’s the recommended path:

  • Purchase a domain name
  • Download WordPress
  • Install WordPress on your domain name
  • Configure WordPress
  • Start blogging
  • Promote your blog

Premium WordPress Themes – Website Analytics

If you’re not paying attention to what visitors on your website are doing, you should. How else are you going to improve your website to capitalize on your strengths and tweak your weaknesses? Without a proper analysis of visitor activity, you are like a man trying to paddle a boat without an oar.

You should receive some basic information from your web hosting company that will help you analyze visitor activity. If not, then you should change web hosting companies. That web hosting company should include statistics about the number of visitors who visit your website, how long they stay there, which pages they visit while they are there, how long they spend on each page, entry and exit points for each visitor, and the less important number of hits your website receives.

Don’t focus on hits, however. A hit is widely misused by people who don’t understand how to analyze their traffic. A hit is simply how many times information has been requested by a server. That can include each graphic on each page. So one visitor to a web page with 25 graphics will register as 25 hits. That is terribly misleading.

A more accurate measure of traffic is the average number of visitors your receive during a certain period of time – daily, weekly, monthly, etc. However, don’t be fooled into thinking that if your traffic keeps going up in a measurably dramatic way that you have built a fabulous website. You should ask other questions like how long visitors are staying on your website, how long they are on each page, and through what doorways they enter and exit. These statistics can give you some clues as to how your website is actually performing.

For instance, if you receive 1,000 unique visitors per month and 80% of those leave your website within 10 seconds after visiting one page then you should conclude that there is something on that page that is making them leave. What is it? Maybe it isn’t the type of information they are looking for, maybe it is the aesthetic of the site, or maybe they don’t like that picture of you and your mother fishing off the coast of Panama. Your job is to figure that out and fix it.

On the other hand, if you find that 80% of your 1,000 unique visitors stay on your website for 4-5 minutes and visit 5-6 pages then you should conclude that they are finding something they like. But what? And why aren’t they buying anything? If they are staying long enough to purchase something and leave empty handed then maybe you are not making it easy for them to make a purchase. Again, your job is to figure it out and fix it.

Another important telling factor is the page into which visitors enter your website and from what source they find you. Are they Googling you and entering an internal page three tiers removed from your home page or finding your index page in a niche regional directory? That’s important to know. It could be a clue as to how you can fix your problems.

Exit points are also important. Are your visitors clicking links and leaving your site? Maybe you should close some doors. Are they staying too long on your site when they should be clicking the links? Maybe the ads you sell need to be better written.

However your website is performing, you must spend some time analyzing your traffic. Use the right tools and figure out how your visitors are acting. Are they acting the way you want them to? If not, it’s time to go back to the drawing board.

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Premium WordPress Themes

Premium WordPress ThemesIf your website has ever been taken off line due to malicious malware issues then you know it can be frustrating. “But I didn’t put any malware into my site,” you say. Maybe you didn’t, but someone did. Premium wordpress themes for your business, magazine etc.

Malicious malware is not only bad for your site visitors, but it’s also bad for your website. If you get so many reports over a 90-day period, Google will take your site off line and issue a big red warning sign to visitors telling them that your website may harm their computers (forget about search engine optimization issues, it provides a horrible user experience). It could end up costing you traffic as some of those visitors may never come your way again. It’s a danger of the Web. A real danger.

But how do you combat distributors of malicious malware who would use your website as a distribution channel?

For starters, you need to strengthen your passwords, both your web hosting password and your blog software or CMS password. HTML sites can be affected too, but usually not as often as CMSs and blog platforms. In that case, you’ll want to secure some of your folders and make sure that you have a level of security that is appropriate for the folder.

Most malware and malicious links are inserted into a website’s code because the website owner made it easy for them to gain access. Strengthening your passwords will take care of most issues – probably about 70%-80%. But you’ll also want to make sure that you keep your software upgraded to the latest version. If you are using WordPress, for instance, the most recent version is 2.8.3, issued just a few days ago. Older versions of software usually have security loopholes and the older your software the is the more likely that hackers will be able to find those security loopholes.

Finally, make sure you have a strong spam blocker. The stronger the better. Akismet is considered the best of breed and catches about 90% of spam that is targeted toward a website.

If you do those three things, it may not make completely impervious to malware attacks, but it will go a long way to making sure your visitors – and your website – are safe.

Premium WordPress Themes – Giving Them Direction

Did you know you can direct robots to crawl certain pages on your website or to avoid certain pages altogether? It’s true.You can talk to the search engine robots directly from a document called robots.txt. This can drastically help you with your search engine optimization efforts.

It’s easy to create a robots.txt document. You can do it any text editor such as Notepad or Apple TextEdit. Generally, one robots.txt file can be used for your entire site, however, if you have secure pages on your website then you’ll have to have a separate one for those areas. Upload the file to the root directory on your server and from there it will control your own site.

So what should go into your robots.txt file? Any instructions to search engine spiders that tell them which pages you don’t want crawled or, in some cases, which pages you do. You can make your instructions for all robots or for specific search engine spiders.

Premium WordPress Themes – With A Strong Password

If you are creating your site using an open source solution like WordPress, Joomla, Pligg, or Drupal then you’ll need to make sure that you keep it safe from hackers. Hackers like to solve password puzzles and gain access to places they aren’t welcome. If you use a simple password that is easy to guess then you make yourself vulnerable to hackers and other malicious people.

So how do you make your passwords harder to guess? Here are a few tips:

  • Make them long – Short passwords are easy to guess. Make your passwords longer.
  • Don’t use dictionary words – Some robots will go through the dictionary and create a list of potential passwords from real words. They can be programmed to enter passwords while their human users sleep. If you use a simple dictionary word as a password then you could be opening yourself up to a hacking attempt.
  • Use numbers and special symbols – In addition to being long, you should add numbers and special characters to your passwords. Some companies require their employees to use two numbers and two special characters in their passwords to gain access to the company intranet and other secure areas. You might institute a similar policy at your company.
  • Use lower case and upper case letters – Another way to add security to your passwords is to use lower case and upper case lettering. Using only lower case letters makes you more vulnerable. Again, some companies make this a requirement for their employees.
  • Don’t just use the obvious characters – The characters above the numbers on your keyboard are obvious choices. What are not obvious are other special characters like the < and > symbols and the copyright symbol.

The longer your password and the more different types of characters you use in your password, the more secure your password. Here are a few examples of bad passwords and how you can make them better.

  • Bad = peter / Better = P3e*e”R9t1
  • Bad = 123456789 / Better = 1a2$3B45u6:;7C89*
  • Bad = meandyou1 / Better = m6e&Y1o0^u=U7s5

You want your password to be easy for you to remember but difficult to guess for a hacker or robot. If you keep that principle in mind then you’ll do well. Stay away from using important dates and names like your birthdate, anniversary, children’s baptism dates, and names of firstborns.

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